What’s it all about?
Search engine optimisation (SEO) is the process of improving the volume or quality of traffic to a website from search engines via “organic” or un-paid search results.
It is different from search engine marketing (SEM) which deals with paid inclusion. Typically, the higher a site appears in the search results list, the more visitors it will receive from the search engine.
As an Internet marketing strategy, SEO considers how search engines work and what people search for.
What we do
Search engine optimisation setup by Lime Creative means your website is ready to embrace search engines as soon as it goes live. It’s features and functions help the search engines crawl your site and gather the information they need to include your site within their database.
With keyword research, we discover which words and phrases are searched for the most by your target customers for your particular type of product or service.
Getting your site to appear high up in the search engines for particular keywords involves paying particular attention to the placement of those keywords within your website.
Good navigational links between the pages on your website will invite a search engine to move easily from one page to another, following the connecting links and visiting more of your site.
Other search engine optimisation techniques include external linking, site submission to search engines and directories, and accurate site map creation.
A regular review of your site statistics (we recommend Google Analytics), and making adjustments accordingly will increase your chances of success with search engine optimisation.
If you’d like to find out more about how we can help you with search engine optimisation, call us on 01243 782281 or email us.