Search Engine Optimisation

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a website from search engines via “natural” or un-paid (”organic” or “algorithmic”) search results.

It is different from search engine marketing (SEM) which deals with paid inclusion. Typically, the higher a site appears in the search results list, the more visitors it will receive from the search engine. As an Internet marketing strategy, SEO considers how search engines work and what people search for.

A website designed and built by us for you, is ready to embrace search engines as soon as it goes live. It’s features and functions help the search engine crawl your site and gather the information it needs to include your site within its database.

Search engines can’t “see” a website. They can only “read” a website. If you are writing something that you want to be “found” on the Internet, you need to use the words and phrases someone would use to find your information, and repeat them as many times as you can.

With keyword research, you can discover which words and phrases are searched for the most by your target customers for your particular type of product or service. Getting your site to appear high up in the search engines for particular keywords involves paying particular attention to the placement of those keywords within your website.

Good navigational links between the pages on your website will invite a search engine to move easily from one page to another, following the connecting links and visiting more of your site. Other factors include external linking, site submission to search engines and directories, and accurate site maps.

A regular review of your site statistics (we recommend Google Analytics) and making adjustments accordingly, will increase your chances of success with search engine optimisation.

Contact us to find out more about how we can help you with Search Engine Optimisation.