Businesses of all types and sizes are using branding to great effect to stand apart from their competitors and to create awareness of their products and services.
Brand identity is the visual (images, colour, fonts) and verbal (tone of voice) expression of your brand. It expresses your vision for the business, sets you apart from competitors, and presents your business or organisation to the world with a distinctive and memorable image.
It begins with a brand name and a logo, and extends into all business communications, from stationery and brochures to websites and digital marketing, advertising and signage.
Using your identity consistently throughout your business sends a strong signal to your customers about how well focused your business is. It results in an easily recognisable and memorable brand that communicates with clarity.
Businesses and brands are constantly changing and evolving, and can outgrow their identity to the point where it is no longer a true and accurate representation of the business.
Feedback on what your identity means to employees, suppliers and customers could highlight any potential problems.
It may need to be repositioned to communicate something different, redesigned for more practical application, or simply updated if it looks behind the times.
Whatever your requirements, our job is to understand the specific business problem, and deliver a creative and workable solution.
Starting your business with a good brand concept and a strong brand identity will introduce your new business to the world with a distinctive, professional image – making your business memorable from the start.
Our expertise and process delivers relevant and unique brand identity design while at the same time, we confidently manage the process.
We’ll help you get a great logo that you love and can use everywhere, and a strapline that encapsulates your business vision in a few words. We’ll provide you with creative and relevant ideas for the colours, fonts, imagery and tone of voice for your brand identity.
Identity guidelines will help to communicate your brand to staff, suppliers and stakeholders. Guidelines are essential for making sure your brand is forever used consistently throughout your business.