THE CARBON TRUST

Project: Logo, branding, & website.

Working together with The Carbon Trust, Lime Creative has completed the branding and website design for cleantech business Anvil Semiconductors, to promote their silicon carbide technology development.

www.anvil-semi.co.uk

anvil-website-design  

The branding challenge with Anvil Semiconductors was to communicate the benefits and advantages of an unknown and breakthrough technology to everyone involved including potential investors and customers.

We designed a format style that breaks each benefit/advantage into small chunks of information, highlighting them at a glance. Where the information is conceptual and technical, making photography impossible, illustrations and icons depict the many advantages of silicon carbide over silicon. For the typography we chose a rounded slab-serif typeface, distinct in appearance, a tech looking font that’s still soft on the eye.

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