Working together with The Carbon Trust, Lime Creative has completed the branding and website design for cleantech business Anvil Semiconductors, to promote their silicon carbide technology development.
The branding challenge with Anvil Semiconductors was to communicate the benefits and advantages of an unknown and breakthrough technology to everyone involved including potential investors and customers.
We designed a format style that breaks each benefit/advantage into small chunks of information, highlighting them at a glance. Where the information is conceptual and technical, making photography impossible, illustrations and icons depict the many advantages of silicon carbide over silicon. For the typography we chose a rounded slab-serif typeface, distinct in appearance, a tech looking font that’s still soft on the eye.