Butlers is a popular restaurant in Arundel, Sussex. New branding was required when the restaurant underwent new ownership and refurbishment.


Unusually, the restaurant has an actual vine inside the restaurant, planted within the floor. We focused on this unique feature, and created an illustration of the vine to use as a graphic throughout the identity, wherever appropriate. The style, colours and typefaces of the identity were carefully chosen to reflect the contemporary, elegant interior design of the restaurant. The result is a unique design that refelects the sophisticated atmosphere and brand well.