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Private Post

Private Post is email encryption technology from Identum. It quickly and easily encrypts confidential and sensitive emails and their attachments, ensuring they can only be decrypted by intended recipients.

Once we had completed the identity design for Identum, the directors asked us to look at the brand communication for their flagship product, Private Post. The design had to striking and memorable and be easily adapted to a wide range of marketing media, including the GUI of the software itself.

Lime Creative came up with a concept that with the use of a no entry road sign instead of the 'o', clearly communicates the concept of private email, strengthened with a franked stamp on each email. The concept was carried through consistently to great effect, providing focused brand communications wherever a customer comes into contact with the Private Post brand.


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“We love it. Go!” Chris Weiss, Director, Product Marketing, Identum.